Destined to Disrupt

Destined to Disrupt - Meet Madikela- The "Mysterious" Creative

May 20, 2021 Season 1 Episode 3
Destined to Disrupt - Meet Madikela- The "Mysterious" Creative
Destined to Disrupt
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Destined to Disrupt
Destined to Disrupt - Meet Madikela- The "Mysterious" Creative
May 20, 2021 Season 1 Episode 3

Madikela Dikgale is a multidisciplinary artist and digital designer from Polokwane, Limpopo, South Africa with a dream of making a difference in someone's life through impactful design. Being a designer has allowed her to bring purpose to her work and a renewed perspective on life.

 A mysterious introvert with a purpose. 

Graphic Designer, Illustrator & Art Director

Madikela has worked on brands such as MTV Base, SA Tourism, Ithuba lotto and Trending SA to name a few.

Madikela is currently pursuing her passion at MakeReign as User Experience Designer and is the creative mastermind behind all the dope visuals for @destined2disrupt

Madikela has been recognized for the following honors for her contribution to design. 

1.  Fak'ugesi Festival 2019 Poster Illustration: Runner Up Third Place
2. The One Club Creative Boot Camp 2019: Third Place_Rain Campaign
3. 67 Logos Designathon 2019: Selected as One of the 67 Designers for Mandela Day.

Perfect 
Music By: Romero Mosely

DMV Love 

Music Provided: By Romero Mosely 



Show Notes Transcript

Madikela Dikgale is a multidisciplinary artist and digital designer from Polokwane, Limpopo, South Africa with a dream of making a difference in someone's life through impactful design. Being a designer has allowed her to bring purpose to her work and a renewed perspective on life.

 A mysterious introvert with a purpose. 

Graphic Designer, Illustrator & Art Director

Madikela has worked on brands such as MTV Base, SA Tourism, Ithuba lotto and Trending SA to name a few.

Madikela is currently pursuing her passion at MakeReign as User Experience Designer and is the creative mastermind behind all the dope visuals for @destined2disrupt

Madikela has been recognized for the following honors for her contribution to design. 

1.  Fak'ugesi Festival 2019 Poster Illustration: Runner Up Third Place
2. The One Club Creative Boot Camp 2019: Third Place_Rain Campaign
3. 67 Logos Designathon 2019: Selected as One of the 67 Designers for Mandela Day.

Perfect 
Music By: Romero Mosely

DMV Love 

Music Provided: By Romero Mosely 



10:15:49 That's pretty little.
10:15:54 Okay, now it's written. Now whatever we say is ready.
10:16:02 Then Then So, what's that was so welcome to destined to disrupt and you know what, I'm not even on my mic all the way so let me get the mic right. How does that sound does that sound better Can y'all hear me yeah I can right now we.
10:16:18 So we're live and affects.
10:16:21 Sure girl fee. Hey, Felicia, and reporting live from Walmart part.
10:16:28 So I'm in Lamar park in Los Angeles, and I have my epic, epic. Okay, epic, one of my other partners in crime.
10:16:42 Okay.
10:16:44 Medicaid law. Did I say it right. you said right decided Right, right.
10:16:51 So I'm in meta Kayla we got to talk about how we met, and you know we're going to dive into like more about you and what you do. Um, but it was really destiny.
10:17:03 Okay, destined to disrupt, we didn't know it at the time.
10:17:09 But I was in Cape Town at this awesome conference called catalyst, and it was all about.
10:17:18 Really creativity tech and really mindset and that was really, really powerful because usually you don't see you're not at that intersection so I felt very fortunate to be there.
10:17:35 I was staying in Cape Town with a group called remote year so I've been down and si for about five weeks, and it was literally like my final week I felt like I just met all the right people, you know, lined up so Maddie was one of those people.
10:17:48 And you know, I think we're you she's just like an infectious spirit like she doesn't even have to say anything. She's just such a good spirit, and I'm just so glad we get to work on this project together so welcome to the show.
10:18:04 Thank you for having me Felicia thank you yeah.
10:18:08 So where are you at right now.
10:18:11 I'm coming back in 20 Limpopo.
10:18:16 Another part in South Africa, the UK you say that, say that.
10:18:22 Okay, so let's look at Polo Polo Polo Courtney Barlow Connie, a show and Limbo limbo.
10:18:33 You got it. Ok quality Bali
10:18:43 Kingfisher below Courtney Barlow quantity for show and Limpopo Limpopo for show for show. Yeah, just, you know, just giving yourself time to give it time give it time, give it time.
10:18:57 Okay.
10:18:58 Okay so where's that.
10:19:02 So, Limpopo is on the northern side of South Africa. Okay, skill set is about me and what's Wanda basic key, and Mozambique. So yeah, frantically. The the on top, top of South Africa, as much as we met at the south of South Africa when less than side
10:19:24 of South Africa, which is Cape Town. So unlike the other end of South Africa, which is Yes,
10:19:33 sir Limpopo is in the north, very known for the cultures the different cultures that we have the BDS the vendors the zombies are very bright, very bright group of people, culture you love color blocking for sure.
10:19:54 So, yeah, I'm from Limpopo very green very tropical.
10:20:01 We are the face of mangoes, and avocados, that ass, and something that also picked up is that those a whole lot of talent, all over South Africa that primarily comes from Limpopo, so it's crazy how that we just spread out.
10:20:26 But we will always meet each other. Anyway, also add in any way in the world, for sure. So it's something that I've picked up and something that I've been observing it's like, it's really wow wow so you're in a creative, like, just melting pot, you know,
10:20:39 create a container, as you say I create a container.
10:20:43 So tell me more about that so where are you, this is where you were born and raised, like, Is this like where you grew up like this the hometown.
10:20:54 This the hometown bow and bow bow provided for sure Burnham break yeah you know just studies just threw me out of the province by took me to holidaying your Pretoria a little book.
10:21:09 That way I felt that my studies and just also kickstart my career as a designer as a digital designer graphic designer. Yeah. So, yeah, born and bred here in Brooklyn in Limpopo.
10:21:23 This is we creativity started because we're very much rich in arts and crafts, in a bubble of a much is so much museums are armchair there's one called golden my law, which is also here in Bologna outside Bologna.
10:21:44 So, it's a village, that's primarily focused on the baby people. So I'm feeding my culture is baby CBD celebrity person is a bit more related to the tribe, like Bedi sure, for sure.
10:22:04 So the baby pupil is a tribe got and they have a culture that has been created just showcasing what the baby people how they lived, how they how they craft.
10:22:21 The just showing different elements of how back in the day how they lived, they still have the same way how they lived.
10:22:29 Probably like 58 years ago. So we're slowly learning that tradition as much as now we're in the modern century we are more very much technological and everything like that.
10:22:42 because going back to the museum. It gives you that sense of how we used to live and how he used to survive, and how at the end craft was how big and significant it is just to have some craft within our tribe.
10:22:59 So, that's something that we used to go a lot in primary it's something that they used to push the will push us to learn about different cultures, so take us to different museums so we can end up all this things that has happened within our province within
10:23:15 our area within our hometown. So these like raise pots in bulk I knew that this is multiple museums that a lot of people don't know about. And technically they are free, they are national.
10:23:33 They call it heritage site, National Heritage sites.
10:23:38 It's something that in primary primary school that they installed in us to actually go, pushing us into that direction of learning about different cultures within our space within our areas.
10:23:52 So it's something that also triggered, that, and the creative aspect of it.
10:23:59 For sure. So, so dope. Yeah, so that alone. We've done a whole lot of pain around reclaimed building mad houses.
10:24:12 We've done a whole lot of.
10:24:14 I remember there was a plane really they were teaching us how to solve.
10:24:18 So it's like all the basics that we need to know, we've learned as a at a tender age of 1213. So that just to further more when we could start so in beanies you can spot you know writing.
10:24:34 What's this, poets, disclaimer what's that pushed us to that point that he can actually do this things for yourself. So they really taught us more on using our hands very much more, and also like I'm saying that going back to that museum then went back
10:24:51 into my lap it's just yes and understand the process understand how we used to live. Back then before technology, this is what we're doing right Oh yeah, right.
10:25:05 History just learning history, without having to go to the library you can just see it like, wow, wow, wow how powerful is that you know like and what a huge influence.
10:25:18 I'm sure that was and and who you have become today. And, I mean, we think about how our environment influences us, you know, and I can honestly say that, you know, creativity can thrive anywhere creativity can happen in the kitchen, creativity can happen
10:25:40 in the garden, creativity can happen. And it's something that we're so adapt to doing when we're that you know we're in those adolescent years in our formative years so it was interesting to see how that you made that connection between how people from
10:26:00 looping he did I say correct.
10:26:03 The babies is Bs, the beds.
10:26:07 They like really focused on cultivating that creativity and really entrepreneurship right because it's like once, once I know how to do something with my hands once I can create, for sure.
10:26:20 I can do anything, you know, once I can't create so that's a really really strong.
10:26:30 You know, I would say value, you know, within the within the culture within the tribe.
10:26:37 and ignite your own curiosity and dive deeper, and I'm just imagining this place like I've never been here for us and I can't wait to come.
10:26:59 And I'm imagining all the colors like I could just see it like people walking down the street and being vibrant and seeing that show up even maybe in the housing, that would be, you know I could just see that, and tropical lot less.
10:27:14 Did you say tropical lush and okay.
10:27:18 lush and okay. Jungle forests way like that's what I'm saying like geographically we don't even, you know it's it's foreign land, you know for a lot of us so it just sounds delightful can't wait to host up what the next retreat.
10:27:37 The best place to me. Wow, bt is, you will really be in touch with yourself. Yeah, it's, it's more like, I just be like, it has the touch of Cape Town, you know, Cape Town trees and mountains.
10:28:07 Yes, and I think it's the, we just don't have a beach, but it's the right. Right. Yeah.
10:28:01 Yeah, it's something that I've also picked up with, you know, other South Africans a black yeah rather traveled to improve my land to Limpopo because it's the typical we stay peaceful so it's something that it's more like going for a holiday, just come
10:28:20 through treat. This is what to do right now. Yeah. Right, right. I love that, I love it. So, um, tell us more about your journey I'm and I'm interested to know, you know your creative journey and, you know, it's probably a little bit more into your creative
10:28:38 process, but just let me let the people know. Okay.
10:28:42 Maddie is the whole, you know, Art Direction art director, really. Okay. Art Director for the podcast, and she is helping, we are currently coming up with the visual identity we currently, you know the people don't even know we marinate on the logo.
10:29:02 This is where we at now this is where we at.
10:29:06 And I've been. I love how you how you really do the reference and you go into the history, I always feel like the element of history.
10:29:21 When it comes to your designs so maybe tell us a little bit more about your creative journey, how you got here, and and we'll delve more into your, your process.
10:29:35 Okay, cool. So, my creative journey started, and I just decided in primary I wasn't third grade. Hmm, and where to draw something. I remember drawing a dolphin like I went in detailing and everything.
10:29:54 And I was so excited about it. It was like, oh snap look at this cool I'm seeing it.
10:30:02 I know we're supposed to do, but I just remember that dolphin. I remember drawing a dolphin.
10:30:09 I just don't recall what was it for, but that alone was like it was so exciting just to see myself being able to grow and create something, a visual and just be able to.
10:30:24 I think also just being able to translate what I saw and bring it on paper, and see there's a bit of my fingers. Hold on one second Maddie Hold on one second.
10:30:33 Okay, Google.
10:30:36 Stop.
10:30:46 Okay, I ended up commercials don't drop. Okay, sorry, the dolphin.
10:30:46 dolphin so as time went on, set a set of sketching a lot started doing Boondocks characters like whatever is so translated on paper. So, Riley you just thought you just sketching Riley fire myself watching Dragonball Z it's like everything I see, that's
10:31:07 me much animated or enemy I just found myself just sketching it out.
10:31:16 The real a double more into design into creating Ray much so well as we did my first my first year in velocity University and I was actually studying graphic design, and that learning other software is learning like your Photoshop your illustrator, really
10:31:43 made be from paper to the screen was like, oh that transition was like, oh ok so we can actually do that. And now being able to just play around with shapes on Illustrator and Photoshop.
10:31:56 And just conveying what I just did on paper, taking it onto the screen, and just being able to see it also been printed out with like. Now that's a different process on its own, like, oh snap it's actually like a collection idea.
10:32:14 But actually, quick question.
10:32:15 Do you see it in your mind first.
10:32:19 I do. Oh, oId embedded in it, it calls me and I'm like okay, let me draw it for let me just put it on paper that translated onto the screen, though at times that would have translated on the screens that we envisioned it.
10:32:35 so I have to step away from the screen and go back to paper, even more. That's the process of it was something that I need to track back to also been in primary school has been of great foundation for me to become creative, that's where my foundation
10:32:55 came about.
10:32:58 Like I said, try come back to whereas earlier on with creating mud houses. It was a school project, it's something that had to be done. areas for max, so you'll find yourself being very involved with it.
10:33:13 How to then again see endless my house be like first. Okay, the roof of us is the state's stakes for the roof, I have created. Am I going to painted. There's also all the other elements like, how am I envisioning it, but right with that it was more like
10:33:33 just build it up we'll see along the way how it looks like. And the house was slanted but that's not I did not sketch it out but it's just that creativity.
10:33:46 Yeah. And another thing is. Yeah, we did a whole lot of people art.
10:33:53 It's something that, that's one of the reasons, also one of the many reasons that color, color is also thing, I love using bright palettes.
10:34:01 So just utilizing using paper, seeing how those how yellow meets up with red arcade actually makes sense, even though it's like, like I said, it still comes back.
10:34:15 I'm a big person, my tribe loves very colorful colors so if ready. So, yeah.
10:34:25 Primary has been the foundation premier school has always been my foundation when it comes to creativity, taken to museums, getting other creative people that has already been within the institution, just to show us how they progressed, it's something
10:34:45 that has already tapped into this creative life. And also, I found that I learned better visually than having to see words and whatnot. So, visual I am very much.
10:34:59 It's something that they've been pushing was in primary that be visual, if you want something draw it to associate that specific word with it. So there's also that.
10:35:12 But yeah, then coming back to velocity, that's what I started.
10:35:20 Even more being more creative just trying new styles of of creating.
10:35:26 But gradually just learning through.
10:35:31 There was this talk, that mentor that was watching, I just need to record it is.
10:35:38 But I'll come back to it. Yeah.
10:35:49 But also, there's also this one on Netflix abstract is an abstract abstract. Yes. Also, it's also one of the Doug thanks really have pushed my boundaries, even more because the thinking here is crazy, right, rd see this in this way, and it's something
10:36:12 that I've been appreciative of it because it has really created a process for me, a crack of how the.
10:36:15 How do you see this upward translating with this all colors, for me it's more like kindness kindness defined, how the artwork is going to look like or the direction of the,
10:36:28 the direction of the work, the direction of the vision element, how is it going to go about so Kelly for me defines we, is it going to go from point eight till the last point.
10:36:42 So, yeah, so for me, prime, it's primarily Primary School is divorcing before for me pushing creative dash now, I it's even more awesome a person who goes through kids do you bugs because it's very interesting to see how the visual element.
10:37:03 Wow.
10:37:06 So I have this thing whereby I read this constantly reading Beauty and the Beast, my niece and at some like, how did that, how was this process like the sketching process and what Yeah.
10:37:21 Wow, and I found myself going on YouTube, try to research them, what was the process into creating this artwork.
10:37:28 So, this is a more of unpacking that understanding. Yeah. How do we get to that point I want to see your process I went to see them. Oh, so there's not a lot like this constant right right on paper.
10:37:59 So it really has ignited my creativity in that light, and also just traveling and, you know, you just looking out the window, you're seeing something, you see in nature but something comes out of it.
10:38:18 That was a whole different aspect of it it's coming. There's a whole different idea that's coming through to you like, Oh, that's crazy. There was a time where by a pause by Alex, Alexandra was heading into center, and they have checks they have shakes
10:38:32 and everyone has a DS TV. Everyone has a dish, satellite dishes. That should look in the same direction. And I'm like, oh visually this would be dope if you just catch it like a KC the idea.
10:38:51 So the sheds is a pattern and like this will be adult petted. Yes. Just primarily that just seeing your surroundings your environment, my environment is the determining factor of pushing my creativity.
10:38:59 Oh, I love that, I love that, I love I want to delve deeper into how you're using design to like solve problems right because that's what that documentary was really about it was, yeah, I'm really about, you know, you would never even believe how abstract,
10:39:20 I, you know, you would never even believe how abstract, it can get, like, how you can look at something and have to reframe it, and reframe it and reframe it, and then inside Wow, I, you know, did something creatively, that evoke emotion that promoted
10:39:41 thought.
10:39:44 And, you know, made somebody asked a question.
10:39:47 How did you do that, right. So that whole story about you talk about how you research Beauty and the Beast, and how that illustration became about, you know, just by reading the book with your knees like that super deep, I love that, I love that.
10:40:07 Um, and I'm just really impressed with the.
10:40:13 Just how deep you know it can go with design.
10:40:18 But yeah, tell me about how you use it to solve problems. Like, how do you use design, because that's a lot of what I am doing right now, right, is using design and using creativity to go about solving a problem.
10:40:40 Yeah. now the problem kind of saw on this series, or this show.
10:40:47 And well, you know, again saw it for everything.
10:40:51 But how might we democratize fashion, right, and make it more accessible for creatives of color to thrive in business. So that is my mission that's what I'm here.
10:41:09 And we're doing that together through creativity.
10:41:15 So it's so dope, because people, I think we've been taught to go be so pragmatic about things. And it's like, oh, let me go, a, you know, create a rule or create a policy or, you know, let me try to mandate, these things, but really when you just, you
10:41:39 know, I think, approach things with an empathetic spirit. Yeah, right. And that's what creativity is it's like approaching things like how they how are they feeling when they were doing this, what were they thinking when they were doing this.
10:41:57 So we're able to like approach with that spirit, you're able to really, you know, have that exchange.
10:42:09 And it's really beautiful and then it's like oh I can go design for somebody, because my problem was like I was like Maddie. I got an idea. I got a vision.
10:42:20 Okay. And I need to do something that will really wake the people up, and a way that will not to make anyone feel bad but just to reveal the stories revealed the people that are making their ways, and making their own disruption and their own life, which
10:42:45 is essentially having that ripple effect right. Um, and, whatever you create.
10:42:54 You know, it's, it's alive It's in the world you know for people to experience like you know the art never dies so that's what so powerful.
10:43:05 And I would just love to know how you're using it to, to disrupt and
10:43:13 solve problems, solve problems.
10:43:19 For me, some projects, help disrupt Yes,
10:43:27 I've never been a person. I've always been shy about my art, when I started out I've always been shy about bad, right. I was never sure if it's like that subconsciously and I'm not sure how people are going to take this up, and being able to create and
10:43:51 this to tap into other people's minds, for, for instance, coming to D two D, for sure. And we had this, we had those, the chatter like, Yo, I have this idea.
10:44:06 I want to create a podcast, and I want to use the faces scenes.
10:44:11 And I'm like, oh, okay, excitement, jumping in the heart was like, okay,
10:44:20 coming back to the faces see that was just a mistake. I missed it, it was bad. It just happened.
10:44:31 So sooner phase for a friend of mine I was like okay I want to try a new drawing growing technique going to see. Let's just play around like everyone has seen the same thing and just offer and let me do my own thing.
10:44:44 Yeah, cool.
10:44:46 And I did have face.
10:44:50 Probably around the 2017.
10:44:52 I didn't have faith, I said that through to her. He was like, dang.
10:44:59 Dang, what I want, and then we met up, it's just like, yo, like, what is this man is like balance to see a new technique and so your picture I'm like oh, this is dope.
10:45:09 Cool. Let me just play around Let me see. Let me do it without having to put it on paper, let me just do directly on the screen. So I call it a digital painting, then from there I posted it on social media, and that was the beginning of something that
10:45:28 was a big
10:45:31 20, but I posted a month Nita as much as he had it like I sent through the picture, but the artwork.
10:45:39 I posted a month later, and just it picked up traction, like okay okay this is a, this is real and but gradually For me it was just, you know, creating art pieces
10:45:58 about ordinary people living their lives, and, you know, everyone has a beautiful face and I just want to translate that into my AdWords and just seeing that just seeing all that the painting element to it and just see every detail on the face.
10:46:16 It also shows like everyone has a different story. Everyone has a different backstory. And we'll all try to get our wins. So that, that's how the faces says thought was when a went deep into it and just to understand what was the purpose of this, why
10:46:32 did I create this first illustration. Why did I created.
10:46:42 then
10:46:41 cajoled.
10:46:53 Okay,
10:46:53 so sorry.
10:46:57 That's me. Like a week, so I know.
10:47:11 Okay.
10:47:19 Okay. I'm
10:47:15 rich.
10:47:20 Cool.
10:47:21 Doubling back into the face of series. Yeah.
10:47:26 So, it picked up momentum I was in Joburg yeah so these, I was in Joburg visa with mosey mosey is a leadership to help create those push themselves to the industry the creative industry.
10:47:44 Yeah advertising creative industry. So it was a beautiful space a safe space we buy different creators people with different walks of life, and constantly you seen a different face every day, and I'm like, Okay, cool.
10:48:02 This alone, and the feces and the faces is beating.
10:48:07 It's all a part of us different people doing the things in their lives, doing like you said, disruption, the disruptive things which are really great within our creative industry and even more outside the creative industry.
10:48:25 So I say that that light on like Okay cool. How about a face to study. That's how we continue. Now, with the like what you're trying to do with it what we trying to do with the podcast.
10:48:41 It's just different faces.
10:48:43 And all these phases have a story to tell.
10:48:46 And one, they they've been pushing on their side. So, it's a constant battle it's a constant battle tend to put yourself out there. But now, how different, I'll be right have, we all have a common goal but I'll have different goals at the same attack,
10:49:05 right. So, yeah, I love that, I love it.
10:49:10 We are a story, and we are all the stories.
10:49:19 And you are visually telling the story, having us visually telling the story. What's that been like take us behind the scenes on that, like, What's that, what's that feeling like go back to that initial feeling.
10:49:30 It's yeah it's exciting, but at the same time it's like, Okay, I need to take a step back, I need to just analyze anything. So the behind the scenes so crazy but I'm enjoying it I'm loving it.
10:49:46 We're in the chaos, where there's storming, nor me, and then performing. So right now we're in the storming phase right still moon phase we're like okay okay and then I would visualize and do we see it and, like, you know, we have a we are we on the right
10:50:06 page and we're on the same page. Yeah.
10:50:09 But it's a it's a process that needs to happen. Yes, it's a, it's a, it's a process that, and that whole process happening, something green tab is going to be seen.
10:50:22 So, though.
10:50:26 Behind the Scenes is crazy working with yourself and messenger a messenger been the dope strategist and coming through with some easy ideas for the lesson for today I say yes.
10:50:43 We choose the violence today.
10:50:47 I'm awake I'm awake now
10:50:50 like yeah, just happened like the dream team working together and also pushing us to greater heights. Yeah.
10:51:01 Yeah. The process has been really, it's been it's like, I'm not sure it's just me like, oh, okay, are we are we okay now this is fear that we're going to kill.
10:51:12 We're going to disrupt the space, we can create chaos.
10:51:16 At the same time it's this excitement that it's really dope, that even though we met each other in 2019. Yeah.
10:51:31 Yes. And then there was this whole thing like everything was just destined to happen.
10:51:32 Everything was just enlightening and to this point that we're able to do.
10:51:37 D two D. It's crazy. It's so crazy because I was having a chat with muscle literally before we had our first meeting about the podcast. I was literally having a chat of messenger and I'm like, dude, I want to have a showcase like a one to actually showcase
10:51:57 back here at home, some crazy museums hey I want to showcase my face is serious.
10:52:04 Yeah, she's like, Okay, I see your idea, give me more context and again, like I just want to create faces create faces and start selling the artwork. Yes.
10:52:21 And just like a cool and then we had a chat room like crazy. Actually we can take it to this level as much.
10:52:24 Even as much as I want to bring it back home, because I'm a person that but I'm all up right.
10:52:43 Taking it backward comes from we'd all started. Right.
10:52:35 So yeah, as much as that is going to happen, but now we're like taking it to a next level with D two D.
10:52:45 Yeah, so that alone is like this is crazy, because this is what I had in mind, and it's like that alignment, just happening. And then now, it's actually happening.
10:53:05 Yes, but yeah, it's all for me basically the process has been, it's been exciting can take at the same time to stop to know
10:53:26 disruptive
10:53:26 disruptive on our toes, trying to catch up where we need to catch up and sketching stepping back and forth because that's the process, it has to happen for a greater launch for something to be to be seen.
10:53:47 Oh, that was great.
10:53:47 I feel like that's creativity though, you know, show me Oh, for sure. It's fun, it's a creative process, it has to have that dynamic has to happen. Yeah, you have to be okay with it like you have to be okay with my failure.
10:54:02 Right. Okay.
10:54:13 Hey, you know like, and I think when you can build up that resilience because, like, a lot of design and design thinking is like prototyping right so you're constantly, even in fashion design right you are going through you make your sketches.
10:54:20 Okay, now you've gotten the samples and now you gotten the samples back you're doing the line reviews I got the fit models, then they're trying it on, then it doesn't really fit right so you got to tailor here you got to maybe use new fabrics new textures.
10:54:37 So there's all different type and then you like that how much that costs.
10:54:42 You know, so there's different just the iterative process is hard to contain.
10:54:51 You never really know.
10:54:55 I think, you know, when it's like in your heart you like yes you know like it's a it's a resounding yes, um, but you that's how you kind of arrived was through the, you know, things being uncomfortable, designing, you know as a country with constraints.
10:55:17 Somebody asked me when I somebody asked me I was actually sitting in a lecture with Nancy green and Michael Donovan, they are beautiful couple, they have a design firm in New York.
10:55:30 You know, do a lot of systems design and Human Design Human Centered Design.
10:55:36 But one thing Nancy said that really struck with me was that, there's a difference between a artist and a designer. Okay. They say the artist takes everything that's going on in the inside and then expresses that, you know with the world.
10:55:59 Whereas the designer is taking everything that they see on the outside, and digesting that, and then reversing it through some new, new design or redesign.
10:56:15 And sometimes, a lot of times, and the elements in the environment, you know their constraints, right. So, so that was very like an interesting distinction.
10:56:29 for me, because it was very much.
10:56:33 Just like wow like I had a hard time.
10:56:38 I had a very hard time like accepting the fact that I was a designer, and it was like, I felt like I needed this formal training, like you know and I'm in the formal training now that's why I'm at Parsons, but, um, I was like oh she's been a designer,
10:56:55 you know, I've always been a designer I've always been, you know, very very sensitive to just the senses are sensitive, you know, everything, you know what, you know attacks the eyes, the ears the nose the taste.
10:57:17 You know, energy, very you know sensitive to energy so it was like wow like.
10:57:25 Like, I never knew it and then I was always you know I always loved fashion and you know loved, you know, expressing myself in that way but also wow I've always, always been like designing or redesigning in some way so yeah so so what do you say to that
10:57:43 you think you're. Do you think you're more of an artist or a designer, or both.
10:57:52 Okay I'm leaning more into design, more Yes, like what you just said, right, that it just reminded me of, I used to do technical drawing in high school.
10:58:06 And, you know, it's just everything has to be aligned everything has to be in a certain way, you have to measurements needs to be accordingly and cool, but also constraints constraints do this and that.
10:58:22 But also, then it's very technical V, this is how it's supposed to be this is how everything is supposed to be at. And then, now it's more like, like what you saying that it's all about prototyping, it's ideation ideation ideation ideation and empathy
10:58:41 that you need to empathize and try to understand.
10:58:53 So yeah, it's something that would you just seems like oh snap.
10:58:59 I always leaning to, how can this help the next person.
10:59:06 How is this design go to help the next person how is it going to make them feel as much as how this design is making me feel, but also I'm night I designed it so not 100% anger, different set of eyes on, then how we product or design is making you feel
10:59:26 so yeah that's true I'm leaning more into the design phase.
10:59:31 Like, I should yeah yeah right right like and now when I broke it down for me like that like that makes so much sense. Yeah.
10:59:43 It makes so much sense. So, yeah, that I saw how do you feel, we design. That was the question I was gonna ask how does design make you feel design makes me feel happy, but at the same time, It makes me feel anxious.
11:00:02 tension. Like, does this even make sense. So it's like the ideation part, it just doesn't make sense. Okay cool and accompaniment track back then we'll check back a little bit prototype but not this doesn't make sense.
11:00:17 So it's, it's that as much as visually see it in like. All this makes sense but is it practical at the same time. So yeah, for me it's more like exciting, but very anxious about to be stressful, but I don't mind this trace it all because it's also a learning
11:00:34 curve, you learn along the way it's constantly learning constantly learning. So yeah, it'll constantly makes me happy because I'm learning something new that I'm going to utilize it on something else.
11:00:46 Nice, learning from right now who or who's inspiring you right now, was inspired me right now.
11:00:55 These a South African artist.
11:01:00 Her name is Bobby.
11:01:03 So she's an illustrator, very well known illustrator does really dope organic shapes connected together, creates a beautiful phase, so she's more illustration based and we focused on the African contains some things
11:01:31 like as much as we are very much shape driven, something that I've picked up with artists in Africa. Is that the way shape driven so just seen her pushing that element also it's it's a it's a black actors have that, like it's, it pushes you to a point
11:02:01 whereby it's like, oh snap.
11:01:56 Ci they can also do that because that's like a whole different inspiration for me so Carol book before show.
11:02:04 There's another artist.
11:02:13 What's his name. OEVEV is a kick Tony in artist also regime driven and very much shaped curve and I love how the type of techniques that they use a its way.
11:02:37 It also aligns to what I also want to dabble into like a way shapes circles triangles ways. So, that alone exceed there were a couple of years ago and I was like, drawn into it I was like oh snap.
11:02:48 Yes. So those are the two artists that I'm constantly following and just learning from them. So yeah, those are the two to South African artists that I've been checking out and seeing how they've been progressing and down.
11:03:06 Yeah, well we gotta get up.
11:03:12 If we had to get him on the podcast, but show for sure, for sure dropping them damn show for sure, for sure.
11:03:19 Maddie this has been incredible.
11:03:22 I just learned so much more about you, and I'm like, God is the most I've ever heard Maddie talk for real.
11:03:32 So I got the we got the real Maddie. Okay, the real medic Canada, and talk much in general so it's just, she's a storyteller storyteller to.
11:03:49 I can't wait to come visit day.
11:03:53 I can't wait to come visit. Dang, and that's that's next to is just like you know connecting people, you know, back to design, where they can really be in a space and cultivate, you know that's one of the reasons why I'm here and Lamar Park is just full
11:04:08 artists, full of beautiful beautiful people of color all over, people of culture, and we support one another, you know, it's a great community so I'm glad to be building this global community with you.
11:04:29 so don't worry as you go and listen to a podcast.
11:04:33 And if I don't know, a crazy girl in LA, and a badass designer.
11:04:41 And now I need help saying it again, how we say it again where are you at where I'm at, but look whiny. Follow me, follow me.
11:04:51 Okay, so, where you can find that. Right, exactly. so y'all better make sure you tune in, going to be doing this every week and Maddie I do have one final question for you.
11:05:08 So,
11:05:11 what do you think the feature of destined to disrupt podcast has in store.
11:05:21 I see crossing Kaos. And hey, I see it.
11:05:28 I see it breaking boundaries for show breaking all the rules. I see where that way I see destined to disrupt into.
11:05:37 Hey, we're going to take over man. Hey, breaking all the rules that have been paste out there for as we just are just kicking out doors kicking down doors so yeah I see you to the show.
11:05:55 I love it. We literally just open up doors for the next next generation so they just pass our duty fast.
11:06:13 That's the purpose. We're just actually just pushing pushing pushing that's the purpose that's the aim that will actually be the guardian angels for everyone else.
11:06:18 I love.
11:06:24 This is a beautiful interview. Thank you. Thank you so much.
11:06:28 Thank you so much. This is great.
11:06:32 Alright guys, let's have him with us. We'll be back next week with another episode, we're dropping may 2, I've been saying the day. I know that hangs was on a hook.
11:06:47 So, you know, it's all good. You're gonna get, you're gonna get a soft job, you don't get a drop you don't get drops every week so yeah and it's gonna be something like you don't want to miss, like, you know, make sure you save us make sure you leave
11:07:04 a review.